CA-29 election flyer targets Asian-Americans

Updated 14:22 PDT: I uploaded low-resolution copies of the entire flyer. Some of the text is illegible. But given that there's nothing especially controversial in the flyer, I think the low-res images still convey the interesting approach taken in these political direct mailings. Let me know if you want high-resolution copies.

Interesting - Adam Schiff (D-CA 29th) just sent an update that contained Chinese characters and stated that he was "proud to represent such a large and vibrant Asian community". It also shows Schiff standing with an Asian-American winner of an art competition.

I wonder if the 34% of Whites and 26% of Hispanics (both larger fractions of the population, according to 2000 Census/Wikipedia) received the same flier.

Schiff's Republican opponent is John Colbert (no relation to Stephen), who, as far as I can tell, is not Asian. So it's not that Schiff has to re-assert his ties because of a competing candidate's racial credentials. (Ugh, what a phrase.)

So the most likely case is that it's targeted, either through self-reported ethnicity (procured from voter registration?) or -- much less likely -- inference based on last name.

It's also worth noting that Schiff might see Asian-Americans as the key swing vote for 2010. I suppose the strategists assume that, in an election where the primary issue is the economy, and not cultural issues like abortion or gay marriage, that Hispanics would tend to vote Democratic. Asian-Americans, especially those who have small businesses, might be inclined to vote for a Republican promising tax cuts and other policies that would benefit these small businesses.

Maybe I'll post a scan later. Below are the scans of the entire flyer. It's interesting how race plays a role in an election, even if it's not in a racist way.

Addendum:

Note: I'm not voting in the 29th. Currently I live in the 38th, which means I get to either vote for a Democratic incumbent that has made over $200k on INTEREST from a high-interest loan she made to her campaign (Grace Napolitano) or a Republican that lied on his website about being a Navy Admiral and chairman of the LA County Republican Party (Robert Vaughn). Yay for democracy.